Work: Thierry Mugler
Place and year: Paris, France. 2018
Request: Launch of a new perfume with an eco-responsible policy.
Provided service: CASE STUDY | 360 communication plan.
CARLOTA was responsible for the complete launch plan of a new Mugler perfume with an eco-responsible policy and for the entire strategy of the brand's image and identity.
The new perfume launch was connected to a luxurious source, which allowed customers to recharge their flask with Mugler's perfume. The event took place in a fountain in the heart of Paris and targeted key audiences and influencers + journalists.
Besides the digital marketing strategy plan, CARLOTA designed a training plan for all salespeople at the Mugler Source and assisted the client throughout the project.